It's that time of year again. Lucy Bernholz has been sharing her predictions for philanthropy and buzzwords for 2009. Peter Kim asked a group of social media experts in business for their predictions about social media for 2009. The following gurus have gazed into their crystal balls:
You can find their predictions in this PDF. I read through the paper and pulled out a couple of predictions that resonated and may be applicable to the nonprofit sector.
Charlene Li predicts that "Obama-maniacs will spawn a new age of activism." She goes to explain:
- The millions of online-activated volunteers in the Obama campaign will find the drudgery of governing unappealing and abandon Obama's citizen government movement. Looking for new challenges, they will champion causes ranging from gay marriage to local school improvements. Non-profits will recognize the potential of bringing on these virtual community organizations, especially their ability to raise in tiny increments in a down economy. So, despite a recession, charitable giving will have new numerous new -- albeit smaller sources of contributions.
Greg Verdino predicts the shrinkage of the social graph.
- "While the total population of social media users will continue to grow, many people will scale back on the both the number of accounts they maintain AND their number of so-called friends and followers." I've been hearing snippets of this from nonprofits and I've been experiencing it myself.
This is similar to what Pete Blackshaw is predicting in terms of "social media indigestion." I just have to quote him because he says it sooooo well:
Here here! We'll adopt a less is more approach with our information coping skills.
Rohit Bhargava offers up a version of the Wired/Tired list of what corporate marketers will do in 2009. Will nonprofits follow?
- Implement listening programs through social media to get real time authentic knowledge that is actionable versus commissioning research.
Todd Defren predicts simplified measurement and that marketing gurus will advocate for a simplified approach in 2009.
What social media predictions will impact the nonprofit sector in 2009?