The theme for Social Media Breakfast #11 in Boston this morning was "Social Media for Social Good." To kick off the event, Bob Collins and I organized a call to action for the group. Tyson Foods was willing to donate 100 pounds of protein to the Boston Food Bank per comment on its Hunger Relief blog.
We announced that at the beginning and asked people to get on Twitter and tell their followers.
Within 90 minutes, we had 300 plus comments - enough for one truckload. We had the second truckload within 2.5 hours and had as of this writing over 800 comments. Thanks to all who helped make this a success and to Tyson Foods for their generosity.
The presenters included:
- Gradon Tripp - social media and design aficionado, and founder of SM4SC
- Frank Days - soccer dad, social media gadfly, and COO of Firstgiving. (Update: Slides are here)
Video of Gradon Tripp's Presentation
Key takeaways from presenters:
- Competition between cities has played an important role in spreading the concept
- Need for careful experimentation
- Social media is a component of the marketing/fundraising plan
Got an interesting question about organizational networks and will write up a separate post on that because it is something I've been thinking about.
I gave a presentation called "Be A Geek Who Gives." I was going to a presentation that I had done before, but got inspired after listening to Lucy Bernholz on marketplace and seeing the launch of TheGiveList.
Diane Scimone - Makin' A List
Just Kate - Social Media Breakfast
Season of Light - Talking Versus Doing
Steve Garfield, Your Comment Generates 100 Pounds of Food
Future Visions: Tyson Foods - Getting By Giving