Even before I turned the big one and the year after and many years before, birthday celebrations have been about cake and getting others to donate to my favorite cause. I was delighted to see Amy Sample Wards's Facebook Cause for several reasons. She is supporting Free Geek (I had already sent in a contribution, but decided to give again in honor of Amy's birthday!).
The Birthday Cause feature is new. Users get an message from Causes two weeks before their birthday encouraging them to set up a cause for their birthday. I'm definitely going to play with this for my birthday on January 11th.
What was also a delightful surprise was that when I made the donation, I discovered that there was a check option to allow Causes to provide my contact information to FreeGeek.
Update: This feature is new to me, but probably has been there for a while. It's been about six to nine months since I made donation to a nonprofit via a Cause. In your administrative or partner account, you log in to your nonprofit dash board and under the donations tab download a .csv file. You still don't get the email address though.