A couple of recent reports worth your attention.
Laura Fitton (@pistachio) has an extensive (free) report on enterprise level micro sharing applications. You can download a copy or read it online here. In the report she compares 19 applications based on different criteria into a succinct consumer reports like analysis. She looks at survey results, independent web research, verification of new features and analysis of how the 19 applications relate to one another and the marketplace. She has also compiled an excellent enterprise reading list on micro-sharing.
Sarah Milstein was kind enough to send me a report called "Twitter and the Micro-Messaging Revolution that she co-authored for O'Reilly. It is a synthesis and contextual presentation of Twitter - from primer, selected resources, and case studies of how Twitter is being used. It covers the following:"
- Best practices for micro-messaging in business
- Pitfalls to avoid in this instant, very public medium
- New methods for customer service and quick market research
- How micro-messaging can help you reduce email and eliminate unproductive meetings
It doesn't cover nonprofit use of Twitter in depth (although they do touch on the Red Cross on page 7), but other ways Twitter is saving the world are not covered, partly because it is directed at a business audience. But much of the points are definitely transferable to nonprofits. The report isn't free either, but Sarah has kindly offered to give away a copy to one of my nonprofit readers.
So, leave a comment before November 17th and you'll be entered into a lottery to win a copy of the report. (I'm using this as a test to see how closely you read my blog -- I don't mention free in the title) ...<grin>