You're looking at widget created by Lend4Health as part their participation in the Ideablob contest to win $10,000 for new small business ideas. They have enough votes to become a finalist, and they're one of eight content entrants in the "final showdown." If Lend4Health can accumulate the most votes between now and midnight Central time on October 31 (see countdown), they will win $10,000 for Lend4Health!
Here's what they plan to do with the money:
I was all set to vote for them and went over to the site. You need to register and go through a verification process. Then I looked at the other projects and noticed Nate Ritter - whose used Twitter during the San Diego fires also had an idea.
So, I guess I have 48 hours to make up my mind ....
Update: You can vote for more than one project!