IN two weeks, I will have the honor of presenting at the E-Metrics Conference with Jonathon Coleman, Nature Conservancy and Laura Lee Dooley. World Resources Institute - two of the savvy and smart nonprofit social media practitioners who are also metrics geeks. What a combination!
Our session is on the social media metrics track and one of a few that are geared for nonprofit folks.
Followers, Friends, and Fans: Expanding Your Online Community
If you aren't on facebook, twitter, friendfeed, technorati, and delicious, should you be? And once you jump into social media, how do you track and measure success? Tips, tools and stories from the trenches from three people who focus on online engagement and have more links, friends and followers than some small countries have citizens.
It's a little bit intimidating to be in the presence of social media measurement gurus like KD Paine who session is earlier that day.
I'm going to start the session with an overview of ROI thinking - mostly making the point about how measurement is more than math, but how it can help you figure out what is and what isn't working in social media. I'm using my experience benchmarking my blog with key metrics. I've decided rather than show how wonderful and perfect everything is - I'm going to drill down on how metrics can really help you improve results if you're not getting them at first and how to determine the return on investment. I've done it with a lot of story telling and loads of humor.
Laura and Jonathan will be sharing awesome case studies based on their experience. Laura will focus on Twitter and measuring success. Jonathan will focus on using Digg. From what I've seen in the draft slides, their presentations will rock.
I suspect we may have several different types of people in our session:
- metrics measurement geeks in nonprofits and government - it's their full-time job
- measurement geeks that might work with nonprofits - understand it in a business context
- nonprofit and government folks who need to get more advice re: measurement in social media
For conference presentations, you can necessarily ask in advance what people's level of experience is with social media and measurement (beginner, intermediate, or expert). So, if you are attending E-Metrics or were going to attend and come to our session, what would your burning question be?