Demetrio Maguigad, New Media Manager
Community Media Workshop
Almost two years ago, I did a workshop with David Wilcox in Birmingham for LASA. We created a new game version (Social Media Game) based on those Drew Mackie and he had developed over the past 10 years. (You can find David's training games here.) He has reiterated this game over and over for different audiences and circumstances and I've remixed the game for filmmakers and even took it to Cambodia. I set up a wiki where I've collected links to others who have remixed and was hoping to create some templates and source material for people to remix it.
Next week, I'm bringing the game to Hawaii Social Media Club Workshop and was hoping to mix in some Aloha spirit. But wasn't sure if I was going to have the time given the packed schedule to be truly inventive. That was until I got this email from Demetrio Maguidgad explaining how he remixed the game, how it worked, and the files! I've shared them on the wiki here.
Here's what I really liked about how he remixed the game.
- Pre-Determined Scenarios: He gave them made up scenarios or objectives that describes the organization's purpose and what they want the social media to accomplish. I've done the game using this approach (see the workshop notes and reflections from Meyer Memorial Trust) and keeping open-ended an letting one person in the small group be the "client."
- Use of Points When Selecting Tools: He only gives participants a choice of 18 tools and it is a wide range (more technical tools like Drupal, Joombla, and Mashups), but they have a budget of 10 points - so this naturally leads to a discussion of priorities. On the cards, he defines the tools, provides a question, and url. I like the addition of the URL. When I've used this exercise, I've tried to keep it focus on tools for either external communication or internal collaboration, although he does color code the outcomes (collaboratoin, media content/networking, etc.)
- Scenario Cards: I love this twist - these are the real life examples that get at issues of adoption, information overload, loosing control, etc. There are good and bad scenarios that might increase or descrease an .org's capacity to implement.
How I might remix this:
- I'm going to add a few things: I set of cards that describes the audience based on culling a few ideas from here. Alternately, you could add a sentence into the objective cards that describes the audience.
- I'm going to focus on external communications goals - and use the How Much Time Does It Take To Do Social Media? or the categories that I organized the WeAreMedia tactical track: listening, participate, share your story, generating buzz, and social networking/community building.
- There are two concepts missing from Demetrio's set of cards that I'd like to incorporate are metrics - How do you measure success? And, of course, the idea of a low risk experiment. Maybe this doesn't require a set of cards, but it is a task the group thinks about once they pick their strategy and tools. My gut is to keep it simple though.
Well, off to remix ... what do you think?