Dan Schwabel's 5 Free Tools For Reputation Management introduced me to a new listening tool, backtype. It solves the problem of monitoring blog comments where people specifically mention you. People can make comments about you on other blogs and if you only track links from blog posts, you won't see it. BackType lets you find, follow and share comments from across the web. I gave it whirl and it turned up some interesting results.
You can also track other bloggers and see where they commented -- I might do this only to study how the masters do it. An old trick is to observe people who do social media really well and learn from observation. It's interesting to observe Chris Brogan's commenting activity.
Update: Based on a comment to this post, I'm adding some context to comment trackers.
These services let you track conversations that are important to your organization and issue. They also allow content creators to aggregate their online activity and expertise from across the social Web into one centralized, portable profile.
Questions To Ask Before You Dive In:
- What do you need track?
- How will you respond to negative
- Will you respond to all comments?
- How to prioritize?
- Which tool is right for you?
Why Commenting and Comment Tracking Is Important
- Commenting is the life blood of blogging and key to building a community
- They’re a way to get more minds into the story.
- They’re a way to annotate someone’s thoughts such that the ideas can take on another dimension.
- They're a way to establish authority in your content niche
Click to see larger image
This diagram, credited to the “New York Times via Ed Philp,” (original source) illustrates the flow of comments on a blog. If you are reading many blogs and entering in many conversations, how to track where you've left comments? That's what this group of tools will help you do.
The Art of Commenting on Blogs
- What did they say well?
- What did they miss?
- Answer questions
- What are other people saying
- How does it apply to you
- Look forward
- Look backward
- Ask what if?
Comment Tracking Tools
(I found out about many of these tools from Brian Solis, Conversation Prism)
SezWho - a social platform that gives the community of readers the ability to not only comment on the post, but also rank the quality and insight of other commenters as well as the post in general. When commenting or voting, the service asks for your email address and then tracks your individual comments and your ranking history to provide interested visitors with an amalgamated representation of your views and aptitude.
Disqus - a comment and discussion plugin for websites, blogs, or applications. Pronounced "Discuss", the plugin makes commenting more interactive by creating a community of discussion across the web. It is a free service with no inline advertisements. Users create a profile and are able to track their comments across the web while creating their very own comment blog.
coComment - a Swiss based comment service attempting to create conversations based on web comments. The service notifies users when new comments are left, and allows the user to post new comments to his/her blog.
co.comments - tracks your comments, and it notifies me automatically by sending the comment to your Google Reader account.
IntenseDebate - attempts to enhance and encourage commenting on your existing blog by adding features like comment threading, reply-by-email, and importing/exporting of comments.
Tangler - Enables the embedding of portable, global conversations across the web, similar to the way YouTube videos are displayed in blogs and Web sites. One widget, one conversation with multiple access points.
How To Become An Authority in Your Content Niche by Dosh Dosh
How to Comment Like King or Queen by Coolcat Teacher Blog
Strategic Blog Commenting A Screencast by Amy Gahran
Strategic Blog Commenting: Blog Post by Amy Gahran
Commenting by Alan Levine
Power of Comments by Chris Brogan
How To Add To Blogging Conversations by Darren Rowse
Nasty Blog Comments: Human Nature on Blogs from BlogHerald
Specific About Tools
How To Effectively Track Your Comments on Other People's Blogs with Co.Comment by Sue Waters
Why Disqus is Winning the Web Comment Battle by Louis Gray
Cocomment: Annual Week of Comment Blogging by Alan Levine