For NTEN's WeAreMedia we're working on a tactical module about listening. Earlier this week, I put a call out for stories from nonprofits about how they've used listening as part of the social media strategies - and we got some fantastic stories collected on the wiki like the one below from the American Heart Association and American Stroke Association.
Learning the reality of being a stroke caregiver
Stroke is a very intimidating and personal subject. While many stroke survivors don’t engage in social media, at least early in their recovery, their caregivers do reach out and share their experiences. By using search.twitter (formerly summize), we follow conversations about stroke. Looking at the comments on just a "one at a time" basis is good, but seeing a long string of messages is very insightful. We shared this "trail" back with our staff responsible for our stroke survivor and caregiver networks. From this very visible series of conversations, they were able to see for themselves how social media is a powerful way of communicating and sharing in these experiences and in being in the right place to provide support and resources to those in need. They are now developing a plan to put social media front and center to expand reach to those who might never come to us.
There are several more over at the wiki from Ben Martin, who writes the Certified Association Executive Blog, Jennifer Caleshu of the Bay Area Discovery Museum, and MailOurMilitary. Go read them here.
To flesh out this module, we need help answering these questions:
- What are the first steps for listening?
- What are some more advanced tips?
- What are the best resources?
Feel free to add to or edit what's there in the wiki, lots of blanks to fill in.