I got a request to give a prediction the future for a new quarterly publication called Civil Society IT that focuses IT for charities.
"When will online fundraising using social media and social networks become more than just a niche source of income?"
I believe social media will become as ubiquitous to development offices as is the phone, direct mail, and email. In the next decades, we’ll see rapid adoption of social media for many nonprofit purposes, including fundraising and as gen y's come into their own as donors. Some of the new tools now being launched to create a single profile that can be used across social networks will as analysts predict make social networks like air. We're still in the early stages of social media as in the early days of the web and online fundraising, so, we are in the "it's hype, and not going to last" phase. We're still in transition and the transition will take many years, but I believe fundraising with social media tools will not just be a niche source of income or novelty.
So, what do you think of my prediction.