Social Media Snack Facts: 74% Use Social Networks To Manage Peer-to-Peer Relationships

Source: Universal McCann International Social Media Research Wave 3 The PDF Version is available here.

I have a collection of social media snack facts  misc. bites I've screen captured from research studies about social media over the past couple of years.    They've even been helpful to others in preparing presentations.

The most recent find is this slide deck with lots of detailed usage information about global social media usage over the past 2-3 years from Universal McCann International.   

The above screen capture came from the section on social network usage:

• 57% worldwide have joined a social network
• Social networks becoming utilities for peer-to-peer relationships - 74% use them for messaging friends.
• US saturated growth stalls at 41%

There's lots of stats about reading and blogs as well as other types of social media.   Jeremiah Owyang has more here.

Take a minute to cruise through the slides.  What struck you?  What surprised you?  What made you think this is a crock?  What made you think this is really applicable to my nonprofit organization because ...

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Comments

[Virginia]

LOL at the footnote connection to the article about people faking their age. I always put my real age and think "It's going to be obvious who I am because no one else is this old," and now I see that I am joined by millions of fake elders!

[Danielle]

Your blog never ceases to amaze me! Thanks for these great facts...

[Alex Berger]

Fantastic information, Thank you!