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May 2010

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» So How Do You Measure ROI of Online Communities? from Marketing & Strategy Innovation Blog
by: Matt RhodesThe answer to this question is simple and complex. The simple answer is that you make sure you establish a set of criteria when you launch the community and then judge success against these. The complex answer come... [Read More]


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This is a very helpful post (asusual), and is helping me think through my own blogging ROI as I have reached the 6-month mark at SocialButterfly.


Connie Bensen

Wow Beth! You've done a great job with metrics here. Totally impressive.
awesome job!!

Robin Reagler

I found this post very helpful too. Thanks so much! Robin

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