WeAreMedia Module 4: The Best Examples of Nonprofits Telling Their Stories With Social Media

Photo from Scottish Libraries

This week we've been discussing and building Module 4: The Art of Storytelling as part of NTEN's We Are Media: Social Media Starter Kit for Nonprofits project.  After putting together your nonprofit social media map and addressing internal resistance, you are now ready to consider how you will share your nonprofit's story. This module will cover why storytelling is an essential component of your strategy, how to compose effective stories, and look at excellent examples of nonprofit storytelling in a social media strategy.

We need YOUR examples of good storytelling in a social media strategy context. Maybe you've told the same story fifty different ways or like CogDog Blog used fifty different tools or had fifty different people tell your organization's story. 

Think we can get 50 examples?   Please add a link to your organization's best storytelling examples using social media whether it be on YouTube, your blogs, flickr, or wherever in the comments or even better on this page over at the WeAreMedia Wiki.

Comments

[Marc A. Pitman]

I LOVE CARE's "I am powerful" campaign. In a few powerful images, they communicate their story AND the place a person can have in it. "She has the power to change the world. You have the power to help her."

Beautiful!

[TheLadyV]

Save the Children's latest online video about founder Egglantyne Jebb is fantastic -- it was done with the story line "Lessons in Leadership" http://twurl.nl/fswrzd

[RKS9z]

Check out Echoing Green echoinggreen.org. They've been around for ages but are now leveraging social media very well.

[Patrick Hall]

I like what http://www.idealist.org/ has done, but I suppose their tools are relatively "old school" compared to some of the social media stuff people are listing here: mainly a blog, and recently podcasts. But whatever works!

[Beth Kanter]

Pat's response:

As for the blog, now that I look, they don't seem to have a proper
front page! It's a bit weird. The links in the sidebar point at the
individual latest posts, and to an archive, so it's all accessible,
but there's no standard view that assembles everything... (tried to cc
the Idealist folks, but their emails seem to be accessible only
through web forms, bummer).

Podcasts:

Here's the page about podcasts, nice and simple:

http://www.idealist.org/en/podcast/

Also interesting:

On this forum thread someone from idealist.org explains how to add
Idealist blog posts to Facebook, a pretty good idea for increasing
visibility:

<http://www.idealist.org/if/idealist/en/DiscussionForum/TopicViewerPage/default?should-select-last-posting=1&topic-id=76366-151#selectedPost>

Idealist seems to be a success; they have an office in Dupont Circle
in DC, and given the real estate costs around there they must have
things in order!