If you've been reading this blog, you know that last week I started to work with NTEN on a social media and nonprofits curriculum development. Yesterday, Holly Ross, NTEN Executive Director, posted this discussion thread on the wiki:
We've hit a snag in the road, and we need your help to get past it. It seems the lawyers affiliated with an about to be published book aren't too thrilled about our title. Given that they book is just weeks away from hitting the streets, that the author is a pretty nice guy, and that I don't want to hold up our work, the easiest solution is for us to find a new name for the project.
Can you help us brainstorm?
So, to change the name we need to:
- Come up with a new name
- Make the changes:
- wiki name
- get domain name
- replace "Be the Media" on the text in the wiki
- change slideshare group name
- retag all the items tagged in del.icio.us (can a tag be trademarked?)
- change the name of the google group
- re-do the screencasts on the wiki
- leave comments on blog posts that written about the project directing to new url
- I am hoping that once we change domains, all links the wiki will automatically redirect
Any advice on making this a smooth transition?
Now for the fun and wonderful part! Many people have suggested fantastic names ... and asked great questions to trigger thoughts on a name and circumstances.
- Dave Cormier asked "Just wondering... what's the title supposed to do? Encourage participation by knowledge contributors? Encourage usage of the community resources?"
Response from Holly Ross:
We're trying to first engage the social media "experts" to share their knowledge so we can design a curriculum that addresses the social media "novice." So the title has to be a call to action for community participation, and then work for the social media curious that might be attending one of the trainings. It's a tall order.
- Clay Newton advised "Watch out for unintended acronyms on the list"
- Kerri Karvetski made this point: "I think that "social" will be dropped from "media" sooner or later, just like multi was dropped from media (see http://snurl.com/2shec Micro Persuasion: Now Can We Please Kill the Phrase "Social Media"? But "social" tis a buzzword. Clay Newton says "One of the challenges with this space is that the words are not equally understood across the full audience. As such you need to kill "weird" "internety" words like Wiki."
- Stales advised "I think two or three words for a title would be the best. You want the title to be able to stand on it's own."
- Cogdog suggests "My first thought is playing with the "we"/"me" in looking at the front of the word "media" as trying to flip the "me" to a "we", so as a logo, the m could be inverted, or the "w" be superimposed on the "m" -- the only problem being that there already is a http://wedia.tv/ site. Maybe some variation on that."
Wonder what AIDG's legal department would think of that?
- Michaela Hackner suggested we avoid any jargon. "Be careful, not all non profits are aware of our jargon. I like the idea of using the term "tool kit" in the title or tagline"
- Joe Solomon said "Make sure your domain name matches your name. This helps A LOT."
- Beth Dunn made this point: "I think it's important that the name is clear and focused, especially if the end product is aimed at the novice. something direct, like Social Media Starter Kit For Nonprofits"
- Joe Solomon suggested "Social Media For Good"Now, I'm wondering if we'll get into trouble with Network for Good's legal department. Katya?
- Mary Hodder suggested "we are the media" and it comes with a theme song and video.
Hmm .. looks like Josh Leo's blog is licensed by the least restrictive Creative Commons by license ... can we use the name? Will we get into trouble with Dan Gilmor or O'Reily's legal department? (What is an open book project?). It is too close to "We Media" will that get us into trouble with Andrew Nachison.
- Michele Martin says "Not as excited about Me media related names because it's too organization-centric in a sense--makes it sound like it's all about me, rather than it's all about listening and the conversations."
Many folks suggested names and we had a little fun brainstorming. So, here's a round up from Twitter posts and the wiki discussion thread:
Nonprofit Social Media Empowerment Guide
Nonprofits and Social Media Tool Kit
NpTech Social Media Empowerment Guide
NpTech Social Media Wiki
NpTech Social Media Tool Kit
NpTech Media Makers
We Are The Media
Your Nonprofit's Media
Make Your Media
Change Your Media
Create The Media
Social Media for Us
Social Media Makers
The People in Social Media
Nonprofit Social Media Makers
Social Media Masters
Mastering Social Media
Being Social Media
NP Social Media Producers
Empowered by Media SMEG (social media empowerment guide)
A play with camel caps?
We Are Media
Not Your Father's Media--The NFP Media
It's Not Media, It's Conversation
Media as Conversation
Conversation of Community
Become The Media
You Can Mediate
Be A Medium
Be the Real Media
Your Media, Your Story
Nonprofit Social Media Connection
Own Your Story
Our Media, Our Story
Social Media for Social Change
Don't Miss the Boat
Social Media Starter Kit For Nonprofits
Social Media for Nonprofits
Sharing Social Media
Community Social Media
Mold the Media
Meet the Media
Be the Medium
Channel the Community
Charge the Community
Create Great You Media (my fav)
Take Back Your Media
It's Your Media
Social Media Cookbook
How to Make Media
Me Media Institute
Me Media Cookbook
Me Media Revolution
Me is for MEDIA!
NpTech Social Media Tool Kit works
NpTech Guide to Grassroots on the internet
NpTech - Grassroots media
NpTech - Grassroots media HOWTO
NpTech - Grassroots media explained
NpTech - We're all the media
NpTech - Social media made easy
Social Media 4 Good
uthemedia / u-the-media
We are the Media
Everything You Want to Know about the Web But Were Afraid to Ask
NTEN's Online Welcome Wagon
Blog, Tweet, RSS: Use the social web
NTEN Tech Handbook
Hands-On Social Media
Modern communication for nonprofits
We are the ones we've been waiting for
Communicating your message, building your community
Lift ev'ry voice
Mission Building Media
Mission Media Central
Mission Engagement Media Tool
Move Online (just kidding, that's a whole different set of people to piss off, but maybe they'd be cool)
You are the media. We are the media.
What name best represents the project? What name won't get us into trouble?