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Steve Nimmons

I would use traditional consulting wisdom and advise:
1. Not over-promising
2. No black box methods (i.e do it with the client, not to them)
3. No 'blank page' methods (i.e. come with an approach, ideally one that you are tailoring with lessons learned)
4. Don't forget to measure results - blundering on without realised value is folly
5. Be careful with the libertines. In my view some are playing with fire in their views on security

Remember that all technology is a potential waste of money if requirements are not understood, met and appropriate functionality delivered. Social Media in the enterprise is really not much different to other investments, although perhaps it is a little harder to quantify collaboration benefits etc. for business cases.

Maddie Grant

I think it's absolutely crucial to start by listening, to know your audience before you jump in, to fish where the fish are, so to speak. To have an understanding of where your customers/members/potentials hang out, what they talk about, how they talk. To remember that the technology is the easy part, nurturing the garden is hard and takes time. To remember that this new world demands honesty and openness and if you're not prepared to be that, don't bother - because people will see right through you.

francois gossieaux

Hi Beth - as it turns out the article was based on a mistake. It was not 60% of the participants that paid $1M for their communities, but 6%. I also wrote about it here - http://bit.ly/261sXz.

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