I found Mashable's How To Develop a Social Media Plan in Five Easy Steps Via Britt Bravo who forwarded me this link. I was searching for the perfect illustration for "five" in flickr and since you all know how much I like dogs, I couldn't resist this photo.
Last week, we explored questions about how nonprofits go about planning their social media efforts and various resources are summarized here. I found 3 really good planning templates. Two had an organizational lens and the other was adapted from some more traditional communications planning questions.
We used a map metaphor, inspired by and adapted a post by Chris Brogan. We created a worksheet with more detailed questions adapted and remixed from CCTV's wiki. (The original worksheet was developed from recommendations from the Spin Project and the "Smart Chart" developed by Spitfire Strategies.) Amy Sample Ward contributed a workshop group exercise based on Forrester's POST method.
I like the framework that How To Develop a Social Media Plan by Mashable presents. It is good for a project lens - after you've thought through the organizational capacity and outcomes questions.
Step 1: Listen
This is the best practice for the first step. If you attend any presentation on social media - you'll hear as the first step - listen. I like the suggestion of using alltop to find blogs to read - really easy and streamlined.
Step 2: Prepare
These steps are about figuring out who in organization is going to have the conversations. In many nonprofit communications plans we call this the messenger. I'm thinking the "discussant" or there's probably some better terms - evangelist? The section on strategy points over the some for-profit slides, but I might point people here
- Find people
- Set rules of engagement
- Determine your strategy
Step 3: Engage
Yep, that is the fun part.
Step 4: Go Offline
This is a really important step. Does anyone know of good posts that elaborate on this point and are written from a nonprofit perspective?
Step 5: Measure Success
What I like best about this section is that the focus isn't on numbers only - these are reflective questions related to learning. The action - feed -reflection process is very important. I've tweaked the questions so they are more nonprofit friendly.
– Did we learn something about our stakeholders that we didn’t know before?
– Did our stakeholders learn something about us?
– Were we able to engage our stakeholders in new conversations?
– Does our staff have an effective new tool for external feedback and reputation management?
In summary, The Mashable How To Develop a Social Media Plan is a simplified, step-by-step approach that's really practical and useful for nonprofit organizations. I would love to see an example of a nonprofit's social media plan. Anyone have something share?