I was looking for an excuse to embed this slideshow. It provides ten tips for cutting back your budget while promoting your presence online. But, it's geared for business and for-profits. (Not many of have television advertising budgets ...)
On Tuesday, July 15 at noon EST, the Chronicle of Philanthropy is hosting a live discussion called 'Building Your Online Presence on a Tight Budget." The description:
Most charities have a strong desire to improve their ability to use the Internet to communicate more effectively with supporters, volunteers, and potential donors.
But at a time when charity budgets are particularly tight, few organizations have the resources to invest in crafting new online strategies.
There are, however, tools and tricks that can help nonprofit leaders improve their presence on the Internet without having to spend a lot of money. Find out what you can do to reach more people online without breaking the bank.
Jonathon Colman and I will be live on the chat to answer questions. We'll be focusing on some inexpensive ways to incorporate social media and Jonathon will have lots of advice about overall web presence tips.
What's your advice about building your online presence on a tight budget? How would you adapt some of the advice in the slideshow for nonprofits and smaller organizations?