NTEN's We Are Media: where the community is the curriculum! We invite you to join the conversation each week as roll we out a new theme related to social media and nonprofits. Come join the smart people coming along on this trip or buzz in to help us identify the best existing resources, people, and case studies that will give nonprofit organizations the knowledge and resources they need to change the world.
I'm the first to admit that I have consumed way too much of the Web 2.0 Kool-Aid. The expression "drinking the Kool-Aid" has come to mean that "one has embraced a particular philosophy or perspective," although the expression "Don't Drink The Kool-Aid" is a reference to the 1978 cult mass-suicide in Jonestown, Guyana.
So that's why I was glad to see in the comments of the first post "The Why of Social Media" a suggestion of creating a "Don't Drink the Kool Aid Questionnaire" by John Kenyon in a comment here. John is suggesting that the curriculum include a series of questions that nonprofits should ask themselves before embracing the new tools. Some additional questions came from a comment from Morgan Sully and a comment from Elana Wolowitz.
Under what circumstances should your organization NOT pursue a social media strategy?
Leave a comment, write a blog post (tag it with "wearemedia"), drop your thoughts in the wiki or point to a fabulous blog post or article that answers this question.