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Patricia Martin

Beth,
I was fascinated to read your comment about the folks in Australia who "are also in the process of embracing the groundswell concept and making social media part of their organizational culture." I recently encountered this among non-profits and for-profits I met with in Houston. What's at the root of this anxiety, in your opinion? Why is it different than embracing any other change?
Patricia Martin

Connie Bensen

thanks for sharing your travels Beth! I'm glad to hear that they're embracing social media & are interested in utilizing the tools.

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