Photo from Chris Brogan
Chris Brogan does it again. He talks about what motivates bloggers and how we're different from mainstream press. My favorite:
Bloggers Like Free Prize Inside Experiences
If you want us to write about your software app or your new gizmo, give a few away. Nokia, Nikon, Flip, GM (Saturn), Garmin, and tons of other companies have given out gear on loaner programs (sometimes
handled well, and other times handled a bit weirdly). And if it’s not something directly tangible, it’s something like getting invited to a pre-screening of a movie, or to a closed beta of an application, or
something else that makes one feel exclusive. Still an ego play, and yet, very effective because once we play with your toys, we’ll be inclined to write about them.
Will we be fair and give opinions on the competitors like an official review site? Not always. Depends who it is, whether that’s part of their bailiwick, and whether they even know how to approach such a thing. I sure don’t. If I’m given something free to mess around with, I disclose it when talking about it, but then, my site isn’t ajournalistic effort to review things fairly.
PS If you're an NTEN member, you can ask Chris your questions on Monday. Here's more information.