Whats Your Groundswell Social Technographics Profile: I'm A Creator

Discover Your Groundswell Social Technographics Profile Your Result: Creator   With all the blogging and video making you do, I'm surprised you had time to take this quiz.  Whether podcasting or maintaining a website, the amount of content you create makes your Groundswell Social Technographic group a valuable target for social media marketers.  As a creator, you join an elite 18% of the US online population. Now turn off the computer, your family misses you.
Inactive
Joiner
Critic
Collector
Spectator
Discover Your Groundswell Social Technographics Profile See All Our Quizzes

For the past year or so, I've included this visual  based on Forester Research Social Technographics profile information.   It is a valuable way to think how your nonprofit's target audience fits into the social media landscape.   The Social Technographics concept is discussed in depth in Charlene Li and Josh Bernhoff's new book "Groundswell" that I have been reading over the past two weeks since it arrived from Amazon.

The idea is that you start with your target audience and their social media habits.   They've built a profile tool over at the blog that lets you plug in some very general demographic information and get a summary of the percentage of profile types that fit that demographic.  I plugged in my demographics and I'm most likely to be an inactive!

I found a post on the Groundswell blog that lead me to Chris Lynn from SocialTNT, who had created a quiz called "Discover your Groundswell Social Technographics Profile."  After answering the Myers-Briggs like questions about my actual activity, ta da, I'm a creator!

As Dave B. points out, us creators get accused of wasting lots of time in our basements making content when we could be doing something productive.  Well, I could be wasting time sitting on the couch only watching TV - but sometimes I sit and watch and blog.   And, a lot of my content is for social purposes ...

The Pew Internet and American Life project released a meaty report last year about Internet use profiles and types.  They didn't have a sexy label like technographics, but their categories are interesting. Here are the profiles and similar to Chris's idea, they have a quiz that will tell you what profile you fit into.

The post on Forrester also shares some of the control issues and concerns that a social media strategy will bring up and it looks like they are eating their own dog food.  Do you embrace your fans who re-inventing your intellectual property or do you send them a cease and desist order?

The other day, Chris Brogan left a comment about how conversations online were becoming more distributed and fragmented. I've noticed this in the nptech stream, we have conversations scattered in listservs, forums, blogs, twitter, facebook, myspace, and other social media nooks and crannies.

So, if you look at the scattering in light of the profile tool - perhaps that can also be a good guide as to where to start listening.

If you were just getting started in social media or advising those just getting started,  how and where would you advise them to start listening?  What's your profile?