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« Nonprofit Blogging and Social Networking Policies: Examples? | Main | NpTech Tag Summary: Facebook Apps for Good and GTD »

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Clara Kuo

Despite all the hype around social media for marketers, there are a lot of digital natives out there who I hear are already getting tired of all the information overload and high participation levels that are required of them when interacting on the web. And those who aren't on the web just don't feel like they have the time to understand it. In addition there are new web 2.0 start-ups appearing all the time. I hear that there is a lot of web 2.0 fatigue. So communications should be more on the level of connecting as human beings--connecting person to person, rather than organization to consumers, because web 2.0 technology can potentially alienate a mass majority of users.

Lee Aase

I think that for marketers, whether non-profit or for-profit, the key is to be more personal vs. just another corporate site. If people can interact with friends on a site, and if you behave like a normal human being instead of a crazed marketer/salesperson, you have the ability to create some new relationships and strengthen others. But social networks aren't "push" media. If all you do is talk but never really listen, you will turn people off...whether digital native or not.

Ashley Schweitzer

I think it's great that we're taking advantage of new(ish) tools to enhance our work. Yes, the online tools have the potential to be used as a bludgeon (maybe a foghorn is a better analogy) to reach as many people as possible, but that's not going to be effective. So seek out and connect with people who are already invested in your organization and/or cause and are active users of social networks. But you need to invest the time to develop those relationships.

Online and offline, you still should be genuine, know your audience, and reach out with a message that speaks to them. Being interested and engaged is a two-way street, if you don't care about your audience and their needs -- whether they are volunteers, donors, constituents, the larger community -- why should they care about and support your organization? In the end, it's still about developing and nurturing real relationships -- whether that relationship is online or in the "real world," with your organization or as an individual.

Ashley

PS. There's a post at Net Squared right now about the Attention Economy.
https://www.netsquared.org/blog/britt-bravo/what-attention-economy-and-what-does-it-mean-nonprofits

Tatiana Tugbaeva

Beth,
Thank you for featuring my project on your blog. I'm honored.

Conor

This prompted a question, which you may know the answer to? What is currently being raised by non-profits on facebook?

Also, what are your thoughts on a social networking site whose primary goal is to support non profits, www.ammado.com ?

Beth Kanter

@Conor - The dollar amounts in ratio to the number of users signed up for apps like causes is not impressive (yet). There is no comprehensive study that I know about that looks at all apps and dollars raised. Some of the competitions have spurred some donations
https://giving.casefoundation.org/givingchallenge/numbers#causes

Total Number of Donations
32,886

Total Donations Amount
$571,686

Number of Causes Created
3,936

Average Donation Amount
$17.38

Will check out that other network

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