Meet Tatiana. She messaged me on Facebook:
My name is Tatiana and I am currently a senior at The University of Tampa working on the final project for one of my classes, COM 425. The project involves getting opinions of the interactive media experts about the impact of online marketing and PR on social media and its users.
I was wondering if you could contribute to my final project by leaving your comment on my blog Social Media and Web Marketing: Let’s Be Friends?. I would greatly appreciate your help!
I get too many of these requests to answer every single one of them .. because of time pressures (especially when my washing machine is broken) but, she posted an intriguing question from the perspective of a digital native:
My question is, if companies will fully embrace social media as their marketing tool, then what will be left to us, average users, to connect and communicate with each other?
This made me think of the questions we were asking back in 1994 as the web transitioned to a more commercial platform. I looked over the comments from the others who responded like Adam Broitman, Scott Monty, David Meerman Scott, and Lee Aase. My comment:
What do you think about the growing presence of nonprofits in these spaces promoting social causes? Do you think that nonprofits and social causes should have a presence on social networking sites - and what do they need to do to be able to talk to folks of your generation?
I didn't know that you could support a cause on Facebook, I guess the nonprofits haven't reached me yet. But I do support a cause - Sierra Club - through MSN messenger.
The same benefits and risks of social media marketing apply to both, for-profit and nonprofit
organizations; it gives those organizations an opportunity to get out there and have their voices heard.
For their social media marketing efforts to be effective, these organizations have to develop
strategies that harmonize with the vibe of the social networks and other social media outlets.
What insights have you learned from the digital natives who might be supporting your cause on Facebook or elsewhere?