What is a Museum without YouTube? sounds like a riddle. I couldn't think of a punch line can, you? This was a response from a Twitter follower, Hans de Kraker who pointed me to this blog post (in Dutch). Looks like reviewed the YouTube channels for museums. I like Moma's Channel. The videos include short promotions, almost like movie trailers promoting an exhibit. The one above is Richard Serra's Torqued Ellipse IV (1998) and Intersection II (1992) being installed in the Abby Aldrich Rockefeller Sculpture Garden at The Museum of Modern Art in preparation for Richard Serra Sculpture: Forty Years (June 3 - September 10, 2007).
The videos that give a peek behind the scenes at the museum have the most views, like this one of another sculpture installation. Interesting commentary by viewers too. The IMA has a YouTube Channel too that uses a slightly different approach.
Update: From MCN List and J Trant
Beyond launch: Museum videos on YouTube
David Hart, The Museum of Modern Art, USA
Allegra Burnette, The Museum of Modern Art, USA
Chris Alexander, San Jose Museum of Art, USA
Dan Dark, Indianapolis Museum of Art, USA
Jennifer Rossi, Hirshhorn Museum and Sculpture Garden, Smithsonian Institution, USA
Nicole Minor, Exploratorium, USA
I wonder how effective placing videos like these on YouTube is as a strategy to get people to visit the museum? I wonder what the crossover is between YouTube viewers and museum attendance? Have you come across a museum channel that you think is really good. Why?