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Social Media Time Investment = You put in is what you get out? The Time Scale

From Museum2.0 Blog, Nina Simon

Nina Simon has an excellent post looking at time investment and types of projects.  There are three approaches:

  • Participant:  1-5 Hours per week (See 10 Web2.0 things you can do in ten minutes to be a better nonprofit - suggested by nptechers)
  • Content Creator:  5-10 Hours per week
  • Community Organizer: 10-20 hours per week

But as Alison K notes in an article she wrote about social media and nonprofits, you get out what you put in.

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That really drives home the investment that goes into being attuned to the conversation even in a small niche. The toughest thing for me is prioritizing what tasks belong at the top of the list and being realistic about how much time I have.

Although the resulting connections have been valuable, when I'm really tired or facing a huge to-do list, the social media prove to be very distracting. Balance is a challenge.

Great Post, Love the chart. I work for a company that manages and tracks gift cards, and I just got converted into the social media and started a savvywallet.com for our company. I spend about 8 hours of the day doing this work. At the basic is extremely easy and simple, but digging into this world, it's a huge rabbit hole, and it's deeper and wider the further I delve in it. It's a science. It takes commitment, time, and patience. I wish the fruit of my labor are more bountiful, but it's the way of the game. Even though this is non-profit site, I believe social media is fundamental in any movement. Thanks for you post. I learned something today. We'd love to support you in fundraising and your organizations endeavors! Thanks.

-Austin

Great post as usual Beth (I may say this too often but it's really sincere). My strategy on my very looooong to-do list is grouping following fun and time criterias. I write the posts in one shot (translating though takes me more time since I don't really enjoy this work), then when I'm bored with the words I jump to Flickr then on Podcasting to hear voices (the best way to make you realize all these people are ...people!) and the machine goes on and on for 40hours a week.
But I'm sure you know about the pleasure we feel on doing all this!

Take care

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