When I was in Minnesota, one of the questions I got was about blogging and social networking policies. I mentioned a link from IBM via Elsua (Luis Suarez). Carmen left me a follow up comment. It wasn't in my wiki and so I just added. Now, I swear I remember seeing something from Easter Seals or another nonprofit on a listserv that mentioned either social networking policy or blogging policy. So, here's my plea for examples and pointers ..
- Do any nonprofits have a formal blogging policy?
- How do you determine when a blogging policy is needed?
- What kind of polices are there?
- How do organizations create policies?
Perhaps some additional questions for social networking personas:
- Why you really shouldn’t have naughty gifts on your Facebook profile if your “friends” list spills over into your professional life, (Seems obvious, right? But no.) etc.
- Is anonymous ever REALLY anonymous?
If you have an example or any insights, please leave a comment. Thanks
Updates from Twitter:
Anne Gentile comments on Sun Blogging Policy
Recommend by LG Davitian: See Sample Policies in Appendix
I remembered! It was Easter Seals. Here's the policy for online persona from Easter Seals:
Easter Seals Internet Public Discourse Policy SECTION III PART I-9 Approved by board: July 14, 2007
The Internet Public Discourse policy applies to Easter Seals headquarters and to Affiliates.
Easter Seals has always encouraged staff and volunteers to be champions on behalf of the organization by spreading the word about Easter Seals’ work in providing life-changing solutions that help all people with disabilities have equal opportunities to live, learn, work and play.
The rapidly growing phenomenon of blogging, social networks and other forms of online electronic publishing are emerging as unprecedented opportunities for outreach, information-sharing and advocacy.
Easter Seals encourages staff members and volunteers to use the Internet to blog and talk about our organization, our services and your work. Our goals are:
• To connect with and provide help and hope to children and adults with disabilities and the families who love them;
• To encourage support of Easter Seals’ services and programs; and
• To share the expertise of Easter Seals’ staff and volunteers.
Whether or not an Easter Seals staff member or volunteer chooses to create or participate in a blog or online community on their own time is his or her own decision. However, it is in Easter Seals’ interest that staff and volunteers understand the responsibilities in discussing Easter Seals in the public square known as the World Wide Web.
Guidelines for Easter Seals Bloggers
1. Be Responsible. Blogs, wikis, photo-sharing and other forms of online dialogue (unless posted by authorized Easter Seals personnel) are individual interactions, not corporate communications. Easter Seals staff and volunteers are personally responsible for their posts.
2. Be Smart. A blog or community post is visible to the entire world. Remember that what you write will be public for a long time – be respectful to the company, employees, clients, corporate sponsors and competitors, and protect your privacy.
3. Identify Yourself. Authenticity and transparency are driving factors of the blogosphere. List your name and when relevant, role at Easter Seals, when you blog about Easter Seals-related topics.
4. Include a Disclaimer. If you blog or post to an online forum in an unofficial capacity, make it clear that you are speaking for yourself and not on behalf of Easter Seals. If your post has to do with your work or subjects associated with Easter Seals, use a disclaimer such as this: “The postings on this site are my own and don’t represent Easter Seals’ positions, strategies or opinions.” This is a good practice but does not exempt you from being held accountable for what you write.
5. Respect Privacy of Others. Don’t publish or cite personal details and photographs about Easter Seals clients, employees, volunteers, corporate partners or vendors without their permission. Any disclosure of confidential information will be subject to the same Easter Seals personnel policies that apply to wrongful dissemination of information via email, conversations and written correspondence.
6. Write What You Know. You have a unique perspective on our organization based on your talents, skills and current responsibilities. Share your knowledge, your passions and your personality in your posts by writing about what you know. If you’re interesting and authentic, you’ll attract readers who understand your specialty and interests. Don’t spread gossip, hearsay or assumptions.
7. Include Links. Find out who else is blogging about the same topic and cite them with a link or make a post on their blog. Links are what determine a blog’s popularity rating on blog search engines like Technorati. It’s also a way of connecting to the bigger conversation and reaching out to new audiences. Be sure to also link to easterseals.com
8. Be Respectful. It’s okay to disagree with others but cutting down or insulting readers, employees, bosses or corporate sponsors and vendors is not. Respect your audience and don’t use obscenities, personal insults, ethnic slurs or other disparaging language to express yourself.
9. Work Matters. Ensure that your blogging doesn’t interfere with your work commitments. Discuss with your manager if you are uncertain about the appropriateness of publishing during business hours.
10. Don’t Tell Secrets. The nature of your job may provide you with access to confidential information regarding Easter Seals, Easter Seals beneficiaries, or fellow employees. Respect and maintain the confidentiality that has been entrusted to you. Don’t divulge or discuss proprietary information, internal documents, personal details about other people or other confidential material.