Last week I taught a social media workshop for artists and arts nonprofits and did some research on different arts organizations using social media effectively. The Brooklyn Museum kept coming up as a stellar example, particularly its Click Exhibition (Nina Simon wrote an analysis of the project here)
Shelley Bernstein, staff members at the Museum responsible for social media projects, left a comment on my blog. We got into a quick email conversation and it gave me an opportunity to test the Cute Dog Theory a bit further. Hmm .. did Shelley have a dog. Turns out she has not one, but two pit bulls. That's Teddy above.
I also asked her advice about getting a social media strategy started in a museum. She responded:
I would say start simply, check often and don't stress too much. The community will guide you if you listen. Remember it's not marketing - it's community.
While hunting through Facebook for examples, I connected with the Rob Stein from Indianapolis Art Museum - another arts organization using social media effectively. He has dogbook on his profile featuring his yellow lab, Tana.