NTC08: Social Media ROI Case Study Slam
I'm beginning to post the slides and detailed notes from the session at NTC08 here on my blog and on my Social Media Metrics Wikispace. The introduction set the ground rules and offer these overview points to the what and why of social media ROI.
- What do we mean by metrics, measurement, and ROI?
- What are the challenges in measuring the success of social media?
- A lot of intangibles, but they're important
- No standardized metrics for social media (yet)
- Not many tools to make it easy to extract data
- What's important to keep in mind?
- Learning is important
- While numbers are critical, it isn't all about math
- Need to collect qualitative data re: intangibles
- Different ways to calculate
- You may need to do small low risk pilot to figure out what can or cannot be measured for the ROI
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