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Barbara Rozgonyi

Check to see if you're on Facebook. You might be surprised! One of my non-profit marketing execution students found two support groups for their local charity. They found new friends and images they didn't know existed.


Join a helpful email listserv! ;) (recently posted a list of helpful listservs.) This helps you see the questions and issues that other people in your field are currently asking and addressing. And, you can join in the discussion as well.

Beth Kanter

Adding this one from the TWitter
Set up a flickr account and encourage supporters to upload photos

Jeff Trexler

What a great list! Organizations tentative about the social web should at the very least set up #s 2 & 8 immediately--these are essential to corporate identity management nowadays, and judging from my own experience a number of the larger for-profit and nonprofit orgs are using in interesting and useful ways.

Another tool that organizations might want to use is an internal wiki, on which people can archive solutions, strategies, documents and key explanatory reference material. Groups concerned about the learning curve of wiki markup may want to try a service such as, which has a WYSIWYG interface that looks a lot like what they use daily in, say, Microsoft Word.

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