I'm here in San Diego at Graphing Social Patterns and I was the last speaker on the morning agenda. I gave a talk about Personal Socially Networked Fundraising, sharing some learnings and the story from the recent America's Giving Challenge. I put the presentation on a wiki with my presentation notes and some additional references.
I think the delivery went okay (or rocked!) I was most worried about whether some of this was relevant to a business audience and it looks like it was. I got nervous when the audio faded out, but the techs handed me a hand mic and I made a mistake of fipping slides backwards in a dramatic moment. But otherwise, pretty pleased and now can actually to pay attention to the rest of the conference.
I would have liked more time and space between the reflection, building the presentation, and practicing the delivery. I did all that in five days. I didn't spend enough time on the tactical part of flipping the slides. Special thanks to Laura Fitton (Pistachio) for MyOoVoo talk and the tips she shared. It was a lifesaver! I also did a mind map which mapped out tone/style changes - not just the single phrase - trying to remember not to be too much rally style and more of the sincerity.
Still have some questions to take into future learning - mostly about metrics.
- How to avoid donor fatigue?
- How to easily and more automatically gather quantitative metrics?
- How to continue to deepen relationships as it grows? Scaling?
- What is the art and science of Network Weaving?
- How does 3Rs map to the various tools or stages of engagement?
- How to do a diagram of the ladder of engagement but more with circles or three-D?
- How to better integrate with traditional fundraising strategies?
- What does the flow of networked donations look like? Is there some way to run analysis so you can determine who influenced the most contributions?
Digital Podcast has some notes here.
Charlene Li gave a presentation on the future of social networks. I took some notes, but I will post a link to the slides later. The key phrase takeaway - that social networks will be like air. That's the future of the web. She broke down the components, talked about the challenges, etc. There were two visuals of social graphs that were very useful - a 3d one. Here's blog post by Dan Farber at CNET summarizing the key points.