In yesterday's keynote, Charlene Li's key point was in the future, 'social networks will be like air.' In other words, it won't get in your way as you navigate across the web and it will feel inadequate (like you can't breathe) if your friends or social network or "social graph" isn't part of your everyday web experience. (Her slides are here and Read/Write Web: Coverage of Charlene Li's Keynote and Nick O'Neil/All Facebook here)
The fortune cookie visual came from Google's David Glazer's presentation on Google Open Social. This was a very useful introduction in non-technical terms. Glazer talked about the "computing cloud" - which is happens when a technology is no longer new, when there is a critical mass of adopters. The technology disappears and people focus on productivity. He said the "social cloud" is about getting the problems out of the way so people can connect.
He asks where it is helpful to be social? He used the Fortune cookie came add "with your friends." So, I wonder what type of activity by your organization's constituents would you add the phrase, "with your friends." This is how you might be envisioning your the future for your organization's social web presence and wrap your brains around Open Social. Glazer says we aren't there yet - fragmentation is an issue: authentication, OpenID, never-ending friending, and applications. (Notes from DigitalPodcast and analysis/notes from Jeremiah Owyang.
Chris Messina's presentation. Take some time to flip through it and think about it.
The session about "Driving Fanatic User Engagement and Addictive Retention" was a fascinating overview of game apps on Facebook - the communities, metrics, and how they drive engagement. I asked if there were apps on Facebook that might fall in the category of games for change? Seems like this might be a niche opportunity for some nonprofits and perhaps an interesting panel or discussion at Games for Change. See also the panel notes on making money with social games platform.
A cool app created with the Flickr API that is twitter on flickr. Let's you see in real time photos tagged with the same tag. Very cool. PhotoPhlow
Other conference coverage
Digital Podcast has complete and very good notes on all sessions