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Cullen

What is interesting to me is the recent and rapid introduction of both social networking tools and some very advanced technologies that permit nontechnical people to create advanced workgroup productivity solutions in a matter of hours or days. I have created an entire suite of nonprofit workgroup solutions on the QuickBase platform - QuickBase is owned and operated by Intuit - and they can all be linked easily to QuickBooks - I think that ha twill be important for nonprofits - going forward is to carefully distinguish between tools that are appropriate to and important for "networking" among constituents and tools that enable development of ore technologies for workgroup interaction and for interaction with constituents - such as volunteer and membership management. It is now possible to create a complet suite of constituent and donor management software that is very competitive with such large and expensive solutions as Raiser's Edge - and to do so very quickly and inexpensively. The key will be to use the right tools for the right purposes and some of these have automated interaction capabilities that blur the line between workgroup software and social networking I believe.

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