Steve MacLaughlin and Claudia from Convio were kind enough to each send me a review copy of this new book on fundraising and social networks called People To People Fundraising. That let's me keep one for my bookshelf and give away the second copy.
So, here's how this book giveaway is going to work. Since I have the copy in my hand, I'm willing to pack it in my suitcase and take it to the NTC in New Orleans next month and hand it to you.
So, what do you need to do to win a free copy of this book? Just leave a comment with you best advice for person-to-person fundraising strategies.
Of course, I haven't much time to sit down and read the book from cover to cover and there is a lot in there for larger organizations plotting integrated strategies and some good case studies. There's a good chapter by Steven R. MacLaughlin on the changing nature of community. I also read the chapter by Katya Andresen and Bill Strathmann from Network for Good about People-to-People Fundraising. You can read a 2-page summary here.
They outline five sure-fire principles for success:
1. Make it easy
2. Make it fun.
3. Make it popular.
4. Reward your supporters.
5. Cultivate your growing circle.
Okay, so drop your best advice in the comments about person-to-person fundraising. If you want me to hand you the book, you'll have to be at the NTC in New Orleans. The winner will be announced before I board on the plane for New Orleans. I read the book on the plane and write a review later.