My Photo

About Beth Kanter

Enter your email address:

Delivered by FeedBurner

Beth's Blog: Channels, Screencasts, and Videos

Awards, Nominations, and Board Memberships

May 2010

Sun Mon Tue Wed Thu Fri Sat
            1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
30 31          

Categories

Site Tracking




  • This is my Google PageRankā„¢ - SmE Rank free service Powered by Scriptme


« Open Source Your Love: Geek Candy Hearts Messages | Main | Digital Natives and Twitter (and RSS) »

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8345159b069e200e5505cf71c8834

Listed below are links to weblogs that reference An Interview with Susan Citro and Evan Parker about Nature Conservancy's Flickr Group:

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Audrie Schaller

What a great natural "fit" of web 2.0 and an organization's mission: Flickr and the Nature Conservancy. I deal primarily with organizations that serve children and families, and one of the hurdles we have is confidentiality. Photos that directly fit the mission are difficult to post with confidence.

The advice to keep it authentic is great...not interfering too much. You (Beth) and others have driven this home time and again.

Authenticity is a big challenge for any organization, as there is a tendency to "command and control." Nonprofits aren't immune to a culture of bureaucracy, but it's more than that--the need for large nonprofits with national organizations to promote "branding" nationwide leads to the control urge.

When a nonprofit wants to "dive in" to the web 2.0 pool, there has to be trust on behalf of the board and management to let things evolve...even through a few glitches. Again, why I stress planning. If the powers-that-be know how web 2.0 fits with strategy, they'll probably be more relaxed.

Julie Power

Hi Beth
good story. We just wrote something similar about a cool use of flickr by georgia aquarium. It created an interactive map .. which showed the people who'd visited and the photos they'd taken. A nice way to use existing resources for social media. I think my readers may be interested in this story too so will link to you in a post this week. Julie

Andrew Mills

Hey Beth just finished reading your post and loved it. It's always nice to see people beginning to use social communities more regularly and with a proper strategy. If you want to check out another Web 2.0 project using Flick our company created come check it out at http://www.georgiaaquarium.org/maps/gmaps/index.aspx. Have a great day!

The comments to this entry are closed.