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Anne Adrian

Beth, when I read Kevin's tweet I laughed too. But, I think the Twitter question is "What are thinking?"

I really like the idea of futzing. Like Tara Hunt said, the importance of futzing is the possibility of leading to the ‘BIG IDEA’. These concepts are often talked about in leadership workshops.

Jim Kouzes and Barry Posner talk about Challenging the Process in The Leadership Challenge. Going outside of your own business and outside of your own industry to get ideas to challenge age old processes makes a lot of sense.

The futzing is the online version of visiting other companies, shopping at your competitors, and learning about processes in other businesses. Twitter and online futzing give opportunities to do this. Futzing is frowned upon because it appears to be a waste of time, but I think it is important to expand our areas of interest and look to others for ideas--futzing is one way to do this.

Thanks for the post.

Michele Martin

Beth, I think you've captured what I do well and what I wish I could have for a business plan. I'd LOVE to figure out a way to get paid for futzing and to position futzing as a legitimate, important activity that adds value. Of course as you point out it has to result in a tangible product in the end, so that's part of it. I'm also not sure that everyone sees value in futzing--it's usually regarded as "screwing around." Look at what happens in organizations if people start randomly wandering the Web or going around just chatting with people.

At any rate, I'm with you on wanting to know more about how you could coach customers through such a process. I suspect that it might have to start with doing some meta-thinking about how we approach the task and then getting that out of our heads and into some kind of format that could be communicated to other people.

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