The process by which one wanders around without aim, having conversations (with new and old friends), gathering random information, learning ostensibly useless knowledge and avoiding all tasks/duties clear and present.
Her colleague, Nate Ritter asks, "How do you get someone to pay you to futz?"
She describes and defines "Futzing for a purpose."
For example Client A, who is in the floral arrangement industry, needs a community strategy, so I’ll spend days futzing around with blogs, photos, competitors sites, forums, etc. that are related or bridged somehow to the floral industry. If our futzing leads to the ‘BIG IDEA’ or a super amazing connection. If the futzing is being done WITH the client (sometimes we coach them through our process…or lack of it). In the end, though, the futzing that is paid for leads to some sort of result the client can feel is tangible.
I am struck by the phrase "coach them through the process." Is there a process or set of steps or is it purely random?
I think good futzers have pattern recognition skills. So, the seemingly random information may have connections to a larger pattern.
One thing I've tried to do with futzing is use my kids time out timer and put some sort of limits on it.