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» ROI: Can You Quantify the Untangible? You Can't Quantify Love (or can you?) from Beth's Blog: How Nonprofits Can Use Social Media
Photo by Mayr I'm working up a presentation and workshop on ROI and NpTech for Legal Services Corporation TIG Conference in a couple of weeks. So, the most simplistic definition of Return on Investment (ROI) is the difference between cost [Read More]

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Kelly Stuart

Thanks for the good article. The author points to a number of factors that will help move company for the next phase of the company's development.

If you are interested in balanced scorecard, KPI and metrics in business, check this web-site to learn more about Metrics and development metrics.

www.business-development-metrics.com

Holly

Hi Beth!

Personally, the thing I've been contending with lately is the idea that it's all a crap shoot anyway. When we look back at what has worked for us, it's only very rarely that we can say "THING A" was the cause of our success. Community is messy, amorphous stuff, and you may never really be able to use metrics to say WHY you did or did not succeed in any given social media endeavor. But they tell you if you are or are not succeeding. So it's funny stuff.

Anyway - as always, your article was incredibly thought provoking. I look forward to the session at the NTC!

Beth Kanter

I'm struggling with it as well in preparation for the Legal Services Corporation workshop - which more generally about ROI and nonprofit technology. Of course, I've manage to procrastinate and watch endless clips of Perry Mason on Youtube in hopes of finding an metaphoric connection between laywers, legal services, and ROI...

bammamb dada ... (the theme song) .. hmm .. maybe that's not a good metaphor for ROI

Amy Sample Ward

Awesome thoughts, Beth (and Allison!). Definitely got my mind thinking about a number of things, for example: I hear comparisons fairly often from nonprofits when they are evaluating their new media strategies instead of looking at how their work is helping them reach their goal and evaluating the work within the confines of accomplishing the goals associated with the strategies. It doesn't matter if the Humane Society has five times as many facebook friends as your organization. What matters is if the friends you do have in a social network are helping spread news about your work/projets/services or if they are mobilizing to raise money or spread awareness for you. I know it's hard, but metrics really need to be kept in check!

Thanks again for the great thought-provoker!

Allison Fine

Amy, you raise a really fascinating point about the use of social networks for social change in this newly connected world. We've always used social networks to leverage change, the difference now is that those networks are so visible on a site like Facebook. I think that the new phase of evaluative thinking needs to wrestle with the idea that we tend to focus on how wide the networks are rather than how effective they are at making change (e.g. Causes on Facebook measures impact as number of friends and $ raised) We've just started to utilize these networks for change- now we have to figure out how to utilize them well and improve them over time.

Beth Kanter

Alison:

Again, you've struck a nerve. Did you see the report from Edelman about measuring influence? That's what we need to get out - how soc nets can mobilize our networks.

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