Social Media ROI = Tim Davies Suggests Comparing With Paper-Based Outreach
Tim Davies in the UK writes Tim's Blog and we share lots of cross overs in our topic interests. (One series of posts that he did that I love are his one-page guides like this one about wikis.) He tweeted this morning about some quick reflections on social media ROI: To know ROI of social media compare to paper base outreach.
Printing 1000 leaflets doesn't mean 1000 leaflets get read.
But leaflets don't report back how many people have read it.
A blog post does.
Read the full post here:
Tim, I'd love to see the case study you describe in your post!
Hi Beth, we're at it again - doing our stuff in the open with a co-creation site at ruralnet|online - I've already referenced lots of your (great) stuff in our attempts to work out where are services are at and what people want (and my personal bugbear measuring stuff) - join in or twitter from afar.
PS I also connected up with Tim Davies today - small world!
Posted by: Paul Henderson | January 29, 2008 at 10:22 AM