Tim Davies in the UK writes Tim's Blog and we share lots of cross overs in our topic interests. (One series of posts that he did that I love are his one-page guides like this one about wikis.) He tweeted this morning about some quick reflections on social media ROI: To know ROI of social media compare to paper base outreach.
Printing 1000 leaflets doesn't mean 1000 leaflets get read.
But leaflets don't report back how many people have read it.
A blog post does.
Read the full post here:
Tim, I'd love to see the case study you describe in your post!