Ed Schipul just finished speaking at the Got Social Media Conference. His slides are above. He mentioned the America's Giving Campaign for the Sharing Foundation in his talk. How did I know?
I got this tweet from a follower.
Ed's slide is excellent, particularly the analysis of motivations to donate. Great information. He has full notes here.
Themes from the above links and from other reading:
- Non profits have adopted social media very quickly. Some argue faster than for profit businesses.
- Reading is as important as writing. Be a part of the community. Link out. Pay attention.
- Metrics only partially measure ROI. Dual non profit bottom lines compound the "reporting" problem but does not take away from actual changes resulting from the use of social media.
- Microfundraising has huge potential (Kanter, FrozenPeaFund examples)
- Video - the adoption rate of video isn't quite there yet, but it will be.
- Mashups Rule - programmableweb mashups for example.
- Crisis forms communities. Communities exist after crises subside, yet aren't leveraged typically.
And with 8 more days left to this challenge, Global Giving is offering additional incentives to heat up the
competition - over the next five days, the organizations that get the
most donations in a single 24 hour period will receive an additional
$250, plus the largest donation will be matched. So, if you haven't
contributed yet, this would be an excellent time to donate $10!
- Donate $10 or more to the Sharing Foundation through Global Giving Fundraiser set up by Blogger Michele Martin of the Bamboo project!
- If we are four of the top causes to get the most unique donors, we'll win $50,000 for the Sharing Foundation as part of America's Giving Challenge. With $10 you can help improve the lives of over 1,500 children in one of the world's poorest countries.