At the closing party of last year's NTC Conference in Washington, DC, after too many glasses of wine, I made this video "Next Year In New Orleans." I can't believe NTC is two months away. I'm presenting on a few panels, coordinating the Day of Service (have done this since 2002 as a paid consultant), and designing a panel on Social Media and ROI.
I've been blogging and tracking conversations about social media measurement and ROI over the last few months. While there has been some excellent conversations in the past fews months, particularly the Netsquared ThinkTank, I haven't seen a lot of nonprofit case studies that share real life experience with measuring results from social media strategies. A few bloggers like Tim Davies and Beth Dunn has shared their learnings in action and I would love to more of those visible.
So for my panel, I thought why not a case study slam, a play on the poetry slam format. (Minus the audience ratings or competitive aspect) Maybe use the "Ask Later" 5-minute format, popularized by Ignite Seattle. (10 powerpoint slides (visuals only) with each slide on the screen for 30 seconds. The presenter will not have control of their computer. That’s part of the fun.) After each case study, the audience will get to ask questions.
Each case study will showcase a different outcome, metric, and tool and share some words of wisdom. We're in the process of teasing the case studies out. The session presenters will include nonprofits using social networks or other web2.0 tools -- Eve Smith, Danielle Brigida, Carie Lewis, and Wendy Harmon. I will kick off the session with a brief overview and Justin Perkins will share specific techniques and tools like the Social Media ROI Calculator.
Since there is lots of time before this panel, I would love hear your thoughts. If your organization is implementing a social media strategy and using a method or have a story about ROI or methods or learnings, please do share. What information would be most useful to you? Any specific examples, case studies, or useful resources to share? (I'll include on a handout or wiki). Also, I'd appreciate any feedback on process. I've only seen videos of the "Ask Later" format, if anyone has participated or have some thoughts about that or the design for the panel - please do offer them up.