There was an excellent over of web2.0 for nonprofits from a global perspective over at Rising Voices. The article connected or reconnected me with a post by Ken Goldstein. I've been following Nonprofit consultant Ken Goldstein's YouTube Channel for some time now. He has an impressive following - over 2500 subscribers. I love his sense of humor, but he's also an extraordinary online community builder. I hope he'll share some nitty gritty tips on how to build a community in YouTube in future blog posts or on his YouTube channel.
A recent blog post, Why Web2.0 is Important for Small Nonprofits shares some important learnings about how and why a social media presence can be valuable to a small nonprofit. There is good thought provoking question in the comments from Jonathan Trenn.
I completely agree with you but I have one word of caution. How do you prevent certain stakeholders from seeing all this newfangled stuff...the videos, the blogging, etc. and not think that they're spending too much money on all this stuff. In other words, how does an organization get buy-in from key people it needs? Prior to establishing these strategies?
Ken gives offers a good response in the comments. What do you think?