I purchased Jaffe's Join the Conversation book when it came last October, 2007 when I first heard about it. I've been a fan of Joseph Jaffe's blog for a while, so when I first heard about it. While he is writing for a corporate and for-profit audience, he makes some compelling points about why marketers must adapt to the brave new world of social media. Chapter 18 was particularly valuable to me -- "Getting Started: The Manifesto for Experimentation" and his approach to "ROE" or return on experimentation. Which will get you to ROI.
Here's the deal. I was offered a free review copy, but since I already own the book I asked if I could do it as a blog reader giveaway and Joseph said yes. To enter the book giveaway ....
1.) Leave a comment saying why you want to the book by January 25th
2.) I'll select a winner -- I'll write a blog post about you and you'll get a book!