Dr. Mani Sivasubramanian is a heart surgeon using his Internet marketing business to fund heart surgery for under-privileged children in India. I met Dr. Mani via Roger Carr who was one of the core group of bloggers who I enlisted for a "blogger's campaign" component. At 3:00 am this morning, when were in 5th place by a 30 donor margin, I asked him for help and he told me, "Beth we're going to win." He helped!
On February 14th, in a worldwide event called “A DAY FOR HEARTS : Congenital Heart Defects Awareness Day”, he hopes to reach at least 500,000 people with the message of CHD awareness. I will help spread the word and hope you will too.
In the meantime, he has published a guest post on ProBlogger called "10 Reasons for Bloggers To Get Involved with a Nonprofit." I agree with all his points.
I reached out to a core group of nonprofit bloggers in the beginning of the campaign, asking them to commit to writing 1 post or 1 post per week - whatever they could manage. I set up a wiki that included lots of text and photos so they could remix as they wanted or not. I included a sign up sheet too. I also used to document links to their posts as we went along.
As the campaign got closer to the finish, and more bloggers got involved, I also reached out to other bloggers. I found bloggers from other communities and created posts that might be relevant. For example, for Coolcat teacher blog, Vicky Davis, she wrote a post about the Sharing Foundation's computer school.
I didn't plan out all the topics and posts in advance. I let a lot of it evolve from the community.