I recently received a review copy of this book and wanted to recommend in response to a question on the progressives list that Andy Oare asked:
What attracts Gen Y and Millennials to volunteer? What sources to go to, what research they can do. Has anyone had any particular success in specific methods of recruiting the Gen Y demographic? Or have any favorite pertaining sources or research groups?
Jane Flemming Kelb recommended a few research sources:
My experience with young people-the Millennials-is they are more likely to
volunteer if a friend asks them (not a shocker) and they are very much in
tune with volunteering and voting. They seem to have a resurgence of
My other on-the ground advice is they respond to messages around the power
of their generation (which will be 30% of the electorate by 2015, its about
22% now) and the connectedness of their generation.
Does anyone else have other sources or bits of wisdom to add?