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« Think Outside the Diamond: Engaging Brand Podcast | Main | Slides and Notes from Meyer Memorial Trust Nonprofits and Social Networks KeyNote »

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executedtoday

"technologies come and go, but strategy sustains."

The dude abides.

Jessica Mallard

Beth,

Nice post. I attended this same presentation via Web ex awhile back and I found it very informative. Although nonprofits out pace business when it comes to social media (http://www.marketingpilgrim.com/2007/11/nonprofits-outpace-businesses-on-social-media.html), I think many nonprofits really do feel they are "running hard just to keep up."

As we develop new business proposals for nonprofits, I try to remind them that social media is not a replacement, but an add on. And a lot of what we do in the beginning as far as objectives go is research. Instead of feeding people information, this involves listening and gathering information,which takes time. But doing this first helps you avoid rushing into things.

Paulette

Hi Beth,

I found out about your site as I was researching non-profit organizations, as I am starting a non-profit organization for single mothers. I'm in the beginning stages and I am researching how to use social media to both raise money and awareness of m organization. I would greatly appreciate any helpful information you might have to stir me in the right direction with my project.

Thank you

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