If you aren't involved in the twitter community, you may be wondering, what's this all about. Susan Reynolds, an artist and social media maven, was diagnosed with Breast cancer. As she announced on her blog, "I use Twitter to fight Cancer." Without any formal blogger relations campaign, well-known and influential bloggers blogged about her situation and changed their avatars to include peas.
As Pistachio mentions, "This arose spontaneously. From love, connection, support and caring. It's spreading like wildfire. We just added www.twitter.com/PEAple yesterday to offer the PEAvatar folks their own Twitter "channel" to come together and share information, ideas & support." You can feel the love and community in the comments to this post. There is also the fund drive.
Pistachio adds "The power here, and what will happen tomorrow in the fund drive, comes from connection and love. There's no trick, tip or shortcut to get there. But the potential momentum nonprofits could achieve through social media if they start genuinely engaging, listening, experimenting and trying? Staggering."
Now off to figure out how to make a Peavator