He reflects on the genre and how people are using it and the significance of jing from Tech Smith, a screencasting application that makes it very easy for anyone to do a screencast.
Just today I was beta testing a new site for a colleague and he me wanted to fill out a survey and make screen captures of screens that weren’t clear. I just whipped out Jing and recorded my testing, verbalizing my thoughts or doing an adhoc think out loud process …
I’ve also used Jing to create screencasts on the fly, in demand technical support help to people, including my dad on using skype)
I wonder if can include these types of screencasts in the genre of "micro-media" -- on demand remote technology learning and technical support.
Update: Jon wrote a response here
Want to correct some facts I got wrong. I said Jon invented the term and the genre. Here's his clarification:
I always like to point out, as Wikipedia currently says, that I only invited readers of my blog to propose names, and selected the term screencast. It was Joseph McDonald and Deeje Cooley who both (separately) proposed the term.
I also like to point out that nothing was invented, and that the medium has a long history going back to (as far as I can remember) Lotus Screencam. My contributions were to realize that the medium was radically underappreciated, to explore it, and to evangelize it.