Meet Simon Berry who is the CEO of Ruralnet in the UK. I met Paul Henderson, who works with Ruralnet last year when I attended the LASA Conference in Birmingham with David Wilcox last January. He shared some thoughts about an organisational presence on Facebook in the comments on a post I wrote last week on Facebook pages/ads and wanted to elevate it from comments so we might reflect a bit further.
The crucial thing is that the presence created must be good, up to date and interesting. However, we don't have unlimited resources (as a charity) and so its maintenance has to fit in with everything else we do and mustn't be a separate process stuck on the side. This means that a crucial element of the Facebook presence must be the ability to 'pull in' content from elsewhere using RSS.
He goes to describe how this is hard to do with a Facebook group. He has also tried to set up a Facebook page for his organization, but discovered there are some bugs with adding applications that are installed on his personal profile. He goes to muse about setting up RuralNet as an individual on Facebook. (Don't do it, it is against the Facebook TOS and you risk having it be deleted like Ranger Rick)
- This gets to the tension points between you as an individual representing your organization in Facebook via your personal profile versus using groups, causes, or pages that have less than adequate features for efficiency and community building.
- There are some applications that let you automatically cross-post content using RSS or API - but it is a hit or miss as to what works. Also, it's a mystery because when you install different apps some others stop working.
- For efficiency, I've experimented and tried some of the following but haven't found great solutions
- Flickr to Facebook - Let's me auto publish my flickr photos, but has some problems. I've tried two other Flickr to Facebook apps but they are glitchy and also don't integrate with your Facebook photos album
- Share on Facebook bookmarklet I use this to share web pages while I'm browsing. I was using to share blog posts, but not totally automatic.
- I've switched over the typepad auto posting to Facebook which worked great, but now seems to have crapped out.
- Blog Friends - takes your RSS feed and your friends on Facebook feeds and republishes to your profile. You can adjust which friends and the look.
- I tried endlessly to synch my twitter account with my profile, but it requires that you let anyone read your tweets. I prefer not to do that.
- Delicious -- I use del.icio.us for links quite a bit and that apps great. It auto posts to my Facebook profile.
So, I'd love to know some specific aps on Facebook that people have used that allow you to stream RSS onto your individual profile (if you go the individual representing your .org route or that work with Facebook pages)
Hat tip to Steve Bridger - the famous Buzz Director.