The photo is from the Lolsaur which came from PodCamp Boston and is analyzed by Chris Brogan.
I thought about this somewhat silly meme today when I was reading "Five Top Tips for Online Fundraising from a Direct Mail Dinosaur"
1. Segment your file
2. Incorporate variable ask strings
3. Code, code, code some more
4. Analyze your returns
5. Evaluate your success on long-term ROI, not just revenue.
The article ends with a call to action "We must employ direct marketing techniques, both in the "new" and “old” media, to promote our uniqueness and raise the funds necessary to make our missions a reality."
Thinking about social media, as one of those forms of new media, how do these translate or adapt? Or do they become extinct?
It is a lot more complicated these days, and it is also a lot more fickle. I think the 'many streams make river' approach is best used these days. That allows for some streams to dry up during the natural course of things...
Posted by: Taran Rampersad | November 06, 2007 at 10:48 PM