The Personal Fundraising Campaign Surpassed Its Goal Faster Than I Could Say Thank You!
My fourth personal fundraising campaign was to support Leng Sopharath,
an orphan from Cambodia, for her junior year at college. The money goes to the Sharing Foundation
manages the program. My family has
sponsored her college costs for her freshman and sophomore years. Last year, I raised the money on my blog. But it took me three weeks.
This campaign took 24 hours, with 50% of the goal coming in during the last two hours. So, it took 24 hours, 53 people donating small amounts to change a young woman's life. But don't take my word for it. Over the summer, I had an opportunity to meet her in person. In her dorm room, she had photos of our family and my letters to her on the wall. She spoke about how much our support makes a difference in her life.
Let's examine why the campaign worked ...
Let me explain. This might seem so 1980's, but I ran into Chris at a local social networking event last night for J. Owyang and I asked him to support my campaign in person. My goal was to ask online and offline for $10 gifts and hope that 100 people donate the $1,000 needed. I was initially doing it through Facebook and thought it would take three or four weeks.
But close to the end of the first day, I was almost at 50% to goal. So, I sent Chris a Twitter campaign status message and he responded with a $10 gift. And almost literally before I could get a chance to thank him, he blogged it and tweeted it.
When I launched the campaign, I thought it would take longer. So, I told my network that I would write a personal blog post thank you and put the first responders in my top friends on Facebook. I will personally acknowledge every one of you with a personal thank you blog post over the next couple of weeks and link it back here. I'm also doing an analysis of our social connection and present some of those numbers shortly as well as annedoctal reflections.
In the meantime, Nick Booth had a brilliant idea. He suggested that you each say congratulations to each other on your blogs!
UPDATE: Anything over the $1,000 will support the Sharing Foundation's general fund to provide scholarships for college students in the program who don't have individual sponsors. If we reach $2,000, we can send Champhearom to college too! A few of my donors are asking their friends via their blogs!
Michael David Pick
Philip C Campbell
Jane E Quigley
S Michelle Wolverton
Edwin S Coyle III
Haystack in A Needle
Alex de Carvalho