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Doug Haslam

Beth,

Thanks for the post. I have been looking at the need for community management skills for all types of companies lately, largely thru PR work for new client Prospero.

From that admittedly biased point of view, my question: do you find a lot of people struggling with the needs of the technology vs. the content/community/program goals? Are technology companies throwing the latest tools out w/o regard to the community-building and management?

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