I've written about the "Geek Marketer" concept put forth by Steve Rubel - that corporations need a person who not only knows about marketing, but is also a geek. Another set of skills that go into that job description -- well at least for nonprofits who don't have the resources to have fully funded positions in on area - are community management skills. There was a post on Seth Godin's blog talking about this.
More recently, I found a terrific article about (ignore the fact that the audience is the banking industry - anyone else think that's ironic?). Anyway, here's his key points about the skills:
Whether or not hard dollars are spent launching a social media project, someone needs to manage the initiative and ensure that it achieves its goals. This is a very specific skill-set with the following requirements:
- Someone who can inspire visitors to come back, readers to register, and registered users to add good content.
- Someone who knows when to get involved in discussions and threads that are degenerating, going off topic, or just going nowhere.
- Someone who can elevate good material to the homepage so it will hook like-minded people, as well as delete remarks you don't want on the site.
- Someone with good taste.
- Someone who understands the business goals of the site and can act appropriately and decisively.
Hat tip to Rob Cottingham or rather his Facebook profile.
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