New Screencast: Google AdWords and SalesForce Integration

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NTEN and SalesForce.Com Foundation sponsored my latest screencast called "Leveraging New Audiences for Nonprofits" (using GoogleAdWords and SalesForce Integration).  You can learn more about the partnership at the Salesforce.com Foundation site and the NTEN web site.  I also put together a wiki filled with links and resources to aid your learning.

And, now for some reflections on the screencasting process ... 

1.)  My Evil Plan Will Not Fail:   As I mentioned at the NTC session on screencasting for nonprofits, the holy grail for me would be to aggregate and point to screencasts created by other nonprofit techies.   I have shared everything I know -- for free!   I haven't seen many screencasts ... What's stopping you?  How can I help?  Maybe I need to hone my screencasting workshop and instructional materials .....  (Okay, this gave me inspiration to pitch a session at Boston Podcamp -- Screencasting for the Masses). 

2.) There is Efficiency at the End of Tunnel:  If you read this blog, you have probably heard me complain about the rabbit hole that is screencasting.  Ah, maybe I have an answer for point 1.  Anyway, I've discovered some techniques in making the process a bit more efficient.  I've add some of those to the screencasting primer.  I hope to carve out some time  -- perhaps as part of my workshop at Boston Podcamp - to document some of these .....

3.)  SME Expertise Be Appreciated, Be Damned:   The biggest time suck for me in creating screencasts is when I've worked on a project where I don't have the expertise on the software or the process.  Take this screencast for example.  I am not a SaleForce expert, nor had I ever had an opportunity to use Google AdWords (I couldn't afford to pay for the ads ...)   So, it took me a few weeks to learn it, do some interviews with more knowledgeable people (like Marc Sirkin).  Plus purchased and read all these books (if anyone is wants to buy some used copies, please email me).  I have some thoughts on how to make this more efficient ...  But, if you have the expertise already and knowledge to share, all you have to learn is the screencasting techniques -  that's really easy and that's a whole less time consuming than learning the topic or gaining the wisdom.

Okay, so maybe you still on the fence about screencasting.  Let's set that notion aside.   If you are using GoogleAdWords and running Internet Advertising Campaigns  -- and if you are using the SalesForce Integration - I'm really curious to know after watching the screencast, if you have any additional tips or lessons learned?   

Comments

[Jonathon D. Colman]

Beth, thanks for this comprehensive how-to guide. I can't image an easier nor more comprehensive guide for nonprofits who want to get started on Google Adwords and Salesforce.com. Bravo!

[Anna Wharton]

I'm new to Camtasia Studio and would like to know how you made the screenshots static? Are you in movie mode or Powerpoint? Very smooth and slick video and audio. Lively and informative. Keep the videos running.

[Anna Wharton]

I'm new to Camtasia Studio and would like to know how you made the screenshots static? Are you in movie mode or Powerpoint? Very smooth and slick video and audio. Lively and informative. Keep the videos running.

[Beth Kanter]

I used snagit to take stills of the screens and imported those. That's how I did it. You can also export a single frame from a video screen capture to .. but I wanted a little more control over the visual.

I have an extensive primer on screencasting that you might find useful.

http://screencastingprimer.wikispaces.com

Thanks for stopping by and leaving a comment!

[kim]

Incredible the power of the empire Awdords and Adsense, Now I am learning Google Magic Formula, a great system to learn how to dominate adwords, It contains some unique tricks & techniques:
http://www.egooglemagicformula.com this program is perfect for beginners.